The four Ps of marketing, also known as the marketing mix, are the seller’s view of the market.  The fours Ps are Product, Price, Place, and Promotion.  The four Ps is a concept that helps marketers to develop their marketing mix that will give them strong positioning in their target market.  An effective mix blends all of the four Ps together to deliver value to the customer.  Another way that marketers can think about the marketing mix is from the customer’s point of view.  The concept which thinks from the customer’s point of view is the  four Cs.